"But the months of April and May were not good. It had a de-growth of 10-15%, actually. While in June, sales have picked up again," he said, adding, "In February and March, there were a lot of planned purchases, where customers had pre-ponned it, because the previous year they had seen the shortage." While in April and May, the unplanned customer who impulsively buys air-conditioners because of rising temperatures delayed their purchase because the temperature did not rise. But again in June, suddenly, in the last 10 days, especially the northern part of India has started picking up.