Google Expands AI Mode to 180 more Countries, Adds Agentic Booking & Personalisation Tools

Google on Thursday announced a major global expansion of AI Mode to 180 additional countries and adding new agentic, personalised and collaboration capabilities.

AI Mode, previously available only in the US, UK and India, will now be accessible in many more countries in English.

Google is introducing agentic features that can take action on users’ behalf, beginning with the ability to search for and surface real-time restaurant reservations, and is trialling personalised results and a sharing function that lets multiple people join and continue an AI Mode conversation.

Agentic Features

The new agentic capability lets users request reservations with multiple constraints, party size, date, time, location and cuisine, and searches across reservation platforms to find live availability. Google said the feature will also expand to local service appointments and event tickets in the future.

The company is testing the functionality with partners including OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek and Booksy; AI Mode will link users directly to booking pages to complete reservations.

The restaurant-booking experience is initially rolling out to Google AI Ultra subscribers in the US as part of an “Agentic capabilities in AI Mode” experiment inside Google Labs. (Google AI Ultra is the company’s highest-end plan, priced at $249.99 per month.)

Personalisation

US users enrolled in the AI Mode Labs experiment will see personalised recommendations, Google says AI Mode will draw on prior conversations and places a user has searched or tapped in Search and Maps to infer preferences (for example, cuisine types or outdoor seating) and surface more relevant suggestions.

Google emphasised that users can control and adjust personalisation settings within their Google Account.

AI Mode now includes a “Share” button that creates links to AI Mode responses so others can jump into the same thread, ask follow-ups and collaborate, useful for planning trips or events. Google says senders remain in control of shared links and can delete them at any time.

Google said AI Mode’s agentic abilities rely on Project Mariner’s live web browsing, direct partner integrations with Search, and signals from its Knowledge Graph and Google Maps to fetch real-time availability and surface curated options.

Rollout and Future Plans

The company said it will expand AI Mode to more languages and regions over time, and will widen agentic capabilities beyond bookings to additional categories. Google framed the launch as a step toward making Search “radically more helpful,” allowing users to ask nuanced questions and get things done directly within the Search experience.

Google noted that users remain able to manage what context AI Mode can use for personalisation via Google Account settings, and the company reiterated user control over shared links.

With AI Mode’s wider availability and new agentic, personalised and collaboration features, Google is positioning Search to move from information retrieval toward task completion, starting with dining and tickets and potentially expanding into broader, action-oriented services.