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Virtual Assistant

Amazon wants you to upgrade your lifestyle with its Alexa-enabled Echo

There’s nothing quite like a pop quiz to spruce up a family bonding time. Answer correctly, and you’re safe. If not, say for instance, incorrectly (but confidently) guessing the capital of Australia, some old school punishment could be headed your way, all of which is monitored by a rather inanimate member of the family – Amazon’s Alexa, an AI voice-assistant encased in Amazon’s smart speaker, Echo. Barring that, this AI-based duo is well equipped cater to your needs, as depicted in its three TVCs under ‘Ask Alexa’ campaign. Right from keeping you up-to-date with cricket scores, managing your grocery list and playing a song fit for the mood, Alexa and Echo have it all it figured out.