The Real Deal

Pidilite Industries’ Fevicol reinforces why it’s the best waterproof adhesive in yet another local-flavoured ad

The serene backwaters of Kerala make for a picturesque setting. The jolly Malayalam background score establishes the mood of the four salesmen hawking their knick-knacks nonchalantly until a police jeep approaches. Within couple of minutes, the wooden boxed displays are no longer in sight, just in time for the suspicious stare of the cop riding shotgun. Not entirely convinced but having been left with no proof, when the cop rides away, the boxes are swiftly pulled up from the bottom of the lake, all intact except for one.