It is not often that brands become synonymous with the category they operate in. Think Xerox, Google or Band-Aid. Closer home, a good example of this is Bisleri International, a brand name often used by customers instead of ‘mineral water’. These brands have to fight not just peers, but also endless counterfeits which try to adopt similar sounding names and packaging.
An Original Voice
Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers
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