It is nearing 1pm and you can hear Lata Mangeshkar’s dulcet voice playing on a slightly crude sound system at the sprawling Bhagyalaxmi farm in Manchar, a nondescript town on the Mumbai-Nashik highway. The song is soon relegated to the background as you are captivated by the sight of a huge bovine population of nearly 3,800 trundling towards the milking area in an almost orderly fashion, mooing in consonance. For someone from the city, it’s an exhilarating sight, but for those working at the farm it’s just another day at work. “We play the music to make sure the cows are relaxed. It does make a difference,” says one of the farm workers with a straight face.
The dairy explosion
Dairy players are cashing in on the rising demand for high-margin value-added milk products
Parag Milk Foods|Devendra Shah|Gujarat Co-operative Milk Marketing Federation|Amul|Nestle|Danone|Fonterra|Kraft|Schreiber|Mother Dairy|Rabobank|National Dairy Development Board|Operation Flood|Heritage Foods|Chandrababu Naidu|Andhra Pradesh Dairy Development Co-operative Federation|Tamil Nadu Co-operative Milk Producers’ Federation|Creamline Dairy Products|Godrej Agrovet|Creamline|Rajasthan Co-operative Dairy Federation|Warana Dairy
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