Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers. Its inception happened around the year 2010 when Facebook created a buzz on social media; Twitter, Pininterest, etc. sprouted around the same time. A few years later, Snapchat and Instagram, mushroomed and became an instant hit allowing people to share pictures/videos in a never before avatar.