While pop culture has made the saying “talk to my manager” edgy, it is an everyday reality for social media influencers, just as it is part of the maturing of the influencer management ecosystem. At a mature stage of their social media lifecycle, influencers with a sizeable follower base can find it challenging to create content and get into the nitty gritty of brand collaborations at the same time. That is when they are compelled to get organised and reach out to an influencer management agency that can help them negotiate or renegotiate deals with brands, while they focus on producing exciting content.
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns