Mistakes Maketh A Warikoo
At a time when people are striving to look perfect online, Ankur Warikoo is making admitting to and talking about one’s mistakes look rather cool
Pallavi Chakravorty - September 28, 2022
Where There’s A Wheel, There’s A Way
Drawing from her unpleasant personal experiences, disability activist Virali Modi is adamant that she will do everything in her power to make travel easy for the disabled
Vinita Bhatia - September 28, 2022
The Silver Lining
In his 50s, Dinesh Mohan switched gears to enter the glamour scene, showing the world that it is never too late
Kamalika Ghosh - September 28, 2022
Influence
Social media is breaking new ground every day in pushing the boundaries of innovation in content creation and creativity
Suchetana Ray - September 28, 2022
Not Just A Chef
MasterChef Shipra Khanna has come a long way from winning the title in 2012 to dominating the digital space today
Sneha Kanchan - September 28, 2022
Bharat Under The Influence
Are Bharat’s creators ready to move past the memory of their TikTok reign and strike deals with brands the way their Tier I counterparts do?
Pallavi Chakravorty - September 28, 2022
Influencer’s Compulsion
Past the gold rush in the social media space, the young and relentless influencer is now figuring out ways to stay relevant. With a short shelf life, it could be a story of diminishing returns
Vinita Bhatia - September 28, 2022
Decentralising Influence
Today, brands need to engage with their audiences across platforms while staying true to their messages
Dheeraj Sinha - September 28, 2022
Weighing Influencers’ Worth
The right set of influencers for a campaign can be identified with the aid of three parameters—index score, brand impact and business impact
Shradha Agarwal - September 28, 2022
Maping India's Influencers
Outlook Business' second edition of India's first-ever rankings of social media influencers on a methodology developed by Grapes has a mix of old and new faces
September 28, 2022
