Feature

Polished performance

Kajaria Ceramics has managed to counter competition from the unorganised sector by moving up the value chain

Vishal Koul

Robotic machines zip up and down an uncomfortably hot and deserted factory floor, transporting finished tiles from one end to the other. The machines flip out 70,000 sq m of tiles every day and stack them with a precision no human can match. The location: Kajaria Ceramics’ tile manufacturing unit at Gailpur near Bhiwadi, Rajasthan. Around 900 of Kajaria’s 1,500-odd employees work full time in three shifts, operating machines and in maintenance, administration and accounts. Another 600 are contracted for work such as loading of finished goods, unloading of raw materials and other allied jobs.