“Care for customers like you are concerned about their future, worries and aspirations”

As the consumer constantly evolves in an ever-changing world, Ron Kaufman explains how companies can keep up

Faisal Magray

In an increasingly competitive market, how can companies build loyalty? Ron Kaufman, author of the New York Times’ bestseller Uplifting Service and one of the top customer service gurus globally, has guidelines for businesses to authentically care about customers. In an exclusive chat with Outlook Business, he talks about the evolving service industry and shares his ideas on creating a great customer experience.