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‘Zepto Took Off In A Way That We Did Not Expect’

Zepto’s 19-year-old CEO Aadit Palicha talks about his upbringing, Zepto’s sturdy business model, how the start-up outgrew legacy brands and more

Zepto’s roots can be traced back to the first wave of Covid-19 when founders Aadit Palicha [R] and Kaivalya Vohra [L] were staying alone in Mumbai

Two teenagers drop out of Stanford and create an app worth $900 million in India. Now that we have your attention, let us talk about the near-unicorn they have founded. At a time when q-commerce companies are struggling to hold their ground while keeping their delivery time in check, Zepto’s 19-year-old CEO Aadit Palicha is confident of the company continuing with its hypergrowth phase. Palicha speaks with Outlook Business about his upbringing, Zepto’s sturdy business model, how the start-up outgrew legacy brands and more. Edited excerpts from the interview: