The Game of Thrones

Voltas’ latest ploy to sustain market share draws heavily from its old tricks

Vishal Koul

Voltas is a jewel in Tata’s crown,” bragged President and COO, Pradeep Bakshi in a presentation ahead of the company’s All-star air conditioners launch in Delhi reently. Bakshi also reminded the audience that the cooling brand sits pretty alongside the grand old empire’s other brands such as Titan and Jaguar Land Rover.