The cookie trail

Innovative products and a wider reach hold the key to unlocking Unibic India's fortunes in the market

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Why have a good day when you can have a great day!” The line evokes a mild chuckle from Nikhil Sen, managing director of the Bengaluru-based Unibic India. It was, after all, aimed at his former employer, Britannia, where he served for over two decades before resigning as its chief operating officer in January 2005. This headline of Unibic’s tongue-in-cheek print campaign in 2007 that clearly took potshots at Britannia’s leading brand Good Day, raised the ire of its promoter Nusli Wadia, who eventually secured a legal injunction and restraining order against the Unibic campaign.