Feature

Tesla quietly rolls into India. What is set to change?

The EV leader’s entry into India extends a challenge to the luxury players and hope to the EV ecosystem  

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Almost five years ago, the pre-booking for Tesla’s Model 3 generated a response that bordered on frenzy. There were 115,000 reservations in 24 hours, or nearly 4,800 cars every hour! It had taken just one tweet from Elon Musk, Tesla’s founder and CEO, to say the Model 3 would be available in a few countries including India.