Taking Offline Online

Paytm Mall aims to rival Amazon and Flipkart by offering competitive pricing and fast deliveries from offline stores in small cities

Vishal Koul

In May, when SoftBank finally confirmed it had sold its stake in Flipkart to Walmart, all eyes turned towards another homegrown e-commerce player, Paytm Mall. It had received $400 million from SoftBank when it still held a 21% stake in Flipkart and was tied down by a clause. The Japanese giant’s exit from Flipkart had fuelled speculation that it would pull out the cheque book for the Noida-based marketplace, soon.