Feature

Reviving a Legacy

After pulling out Escorts from its debt spiral, the Nanda scion now wants to make the company future ready

Vishal Koul

A contrasting sight awaits visitors at the entrance of Escorts’ corporate office in Faridabad. A mini tractor stands next to a giant tractor. Nikhil Nanda, Escorts’ MD, and other key members of the management seem elated as they pose with the lineup for a photo-op. The smaller tractor (Farmtrac 26E) is the country’s first electric tractor, introduced last year and the giant (Farmtrac 6075 CRDI) is a recently-launched monster, aimed at the international market. It is a clear attempt to show how far the company has come since it first launched its tractors in 1954.