Koshy George sprays the hair tonic on your palm and patiently waits for a reaction. It smells good and has none of the characteristics you associate hair oil (of the plastered down 80s hairdos) with. It’s not sticky and rests easily on your hand. This is True Roots, one of Marico’s recent launches, that promises to delay greying from the roots.
First Moving Online
FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first
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