Feature

AB InBev just got ‘weiser’, but it ain’t getting high anytime soon

The beer giant that owns Budweiser has been struggling in India, and is now focusing on premium and super premium categories to grow 

'Be A King’ goes the tagline. Ironically, a woman passes the crowded dimly-lit dance floor at a club and takes over the console. She’s a DJ, commanding their pulse with her beats. The theme continues, in a more recent commercial. This time, taking centre-stage is Siri Narayan, one of India’s handful female multi-lingual rappers.