Feature

A great time for luxury watches

How luxury watch makers are aggressively selling themselves to an indulgent Indian customer base

Do you think the speed, aggression and technique shown by Fernando Alonso and Felipe Massa with Ferrari cars mirrors your style? Want to compare notes with the Formula One drivers? You can if you sport a Hublot on your wrist. The Swiss luxury watch maker has arranged for its patrons to meet the Ferrari team at the Indian Grand Prix. “Hublots are often the fifth or even the sixth watch after people have bought more popular brands,” explains Ashok Goel, the brand’s sales consultant in India.