Dilip Chhabria eats, sleeps and breathes design. DC Design is a company he set up in 1993, when he was 40. Today, as a result of operating a monopoly in the business of car design, he boasts of a clientele that features top businessmen and Bollywood stars. “No amount of money is enough to invest in one’s business,” says the 62-year-old at his office in suburban Mumbai. In every sense, he defends that point of view. “In 2006, the DC brand was valued at ₹100 crore. Today, it is worth ₹800 crore,” says Chhabria. A query about investments in other asset classes such as equities and real estate is met with a degree of cynicism. “I do not think it is a great idea to back another company and I think that is a very dim view of the business. Why would I think that another company is better than mine,” he asks.