The Outperformers 2013

Life in the fast lane

India’s second-largest automotive battery player is focusing on the replacement market to counter the downturn

A Prabhakar Rao

Jayadev Galla laughs as you make guesses on the origins of his company’s name. It’s obviously not after the founder — Jayadev’s father, Ramachandra Galla. When you give up, he explains that Amara Raja is a portmanteau created from his grandparents’ names, Amaravati and Rajagopal Naidu. “It really is that simple,” he says. And if the name can also be literally translated as “immortal king”, that’s an added bonus. “That is what we want the brand to be,” the 48-year-old Galla concurs.