Yo momma so fat’ shout the big letters in caps till you peer helplessly at the wearer to read, in small cases, ‘her favourite blouse is a tent’. The humour is priceless but the T-shirt, in black and coffee brown, can be had for ₹299 only on Inkfruit. The youthful concept of ‘wearing your attitude’ has been taken to another level by this very successful site — buyers not only purchase whacky stuff here, they design it, too.
Youth Inc.
Design, wear, flaunt
What enables Inkfruit to plug itself as India's largest co-created merchandising brand?
Editor's Pick
Most Popular
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
Scriptures for success
Kripa Mahalingam - January 27, 2015
Where's the party tonight?
Aditi Saxena - January 27, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021