Youth Inc.

Design, wear, flaunt

What enables Inkfruit to plug itself as India's largest co-created merchandising brand?

Soumik Kar

Yo momma so fat’ shout the big letters in caps till you peer helplessly at the wearer to read, in small cases, ‘her favourite blouse is a tent’. The humour is priceless but the T-shirt, in black and coffee brown, can be had for ₹299 only on Inkfruit. The youthful concept of ‘wearing your attitude’ has been taken to another level by this very successful site — buyers not only purchase whacky stuff here, they design it, too.