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How to make mobile phones adapt to their users’ needs, rather than the other way around

Dawid Bilski

Ever noticed that no matter how smart your phone is, you still have to tell it what to do? You have to swipe through all those screens to get to the app you want, the maps don’t pop up when you’re in need of directions and you have to drag and set all the widgets you want on every page of the home screen. Entrepreneur Mark Daiss, his cousin Paul Montoy-Wilson and his friend William Choi, both of whom worked at Google, wanted something more from their phones. Rather than have to search for what they wanted, they wanted the phone to offer them that information, when they needed it and based on what they were doing at the time.