We are in San Francisco on what is supposed to be the city’s most crowded weekend of the year. SF is expecting one million visitors to come in for various events — the Blue Angels air show, the America’s Cup World Series Race, the Hardly Strictly Bluegrass Festival, play-offs for major league baseball team San Francisco Giants and American football team San Francisco 49ers — lined up during the next two days. Nevertheless, we’ve agreed to brave the hustle and bustle of Union Square for the opportunity to meet Jason Jennings, one of the most sought-after motivational speakers in the US. Of all the personalities in the Masterspeak list, Jennings is the most colourful — he has been a broadcast journalist, a radio station owner, a media consultant and a writer. We’re waiting for him at a Starbucks outlet, which is particularly apt given that it is Jennings’ favourite example of how an upstart got everything right, lost its way and then reinvented itself. Once Jennings arrives, the conversation moves swiftly from Starbucks to Steve Jobs and how companies fail because they can’t let go.
"The inability to let go is far more damaging than any threat of competition"
Jason Jennings, motivational speaker and corporate coach
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