Good Businesses 2016

Farming At Your Fingertips

CropIn’s data-driven app makes farm management easy for corporates and remunerative for farmers

PHOTOGRAPHS RA CHANDROO

On a gloomy Saturday morning, Bhagyamma appears cheerful as she looks at her sprawling green farm in Anekal taluk on the outskirts of Bengaluru. Her happiness also stems from the fact that her daughter is getting married this year. “This has been possible only because of a good harvest. Otherwise, where will I get the money from?” asks the 57-year-old. Until last year,  she couldn’t even think of getting her daughter married as there were times when they found it difficult to afford even two square meals a day. It’s been eight years since Bhagyamma’s husband abandoned her, but instead of wallowing in self-pity she chose to work on her two-acre farm along with her daughter.