Good Businesses 2014

Sowing the way

eKutir’s farm-to-plate model is giving Odisha’s small farmers a new lease of life

Photographs by Vishal Koul

It’s a sultry July evening and the upscale Patia Chandrasekharpur area near the KIIT campus in Bhubaneswar looks like any other residential neighbourhood -— people headed home after work, housewives out for grocery shopping and vegetable vendors doing brisk business. In this weekday bustle, it’s easy to miss the branded Veggie Kart by the side of the crowded road. Now partly shrouded in tarpaulin for the monsoon, and concealing some of its cheery graphics and slick branding, it has been silently transforming a daily chore in Odisha’s capital city — that of buying vegetables.