The Kaushambi office of APL Apollo Tubes is humming with the Indian Premier League (IPL) vibe. There are cut outs and posters of the Delhi Capitals, and staff wear the team’s jerseys. The steel tubes and pipes company is debuting as a sponsor this season, with Rs.80 million for the Delhi team.
By reimagining a once declining market of steel pipes, APL Apollo Tubes hacked out its lead position
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