Bed, bath And beyond

Will Trident’s accelerated push in the home-textiles business sustain its next leg of growth?

Photographs by Vishal Koul

There aren’t too many businesses in which India can boast of a significant lead over China. However, home textiles is one such sector where India is in the lead, thanks to its cotton surplus position and relatively low cost of labour. With a 40% share in the US terry towel market and 48% share in the US bed sheet market, India towers over China which has a 23% share in the terry towel market and 22% of the bed sheet market. The US accounts for $7.5 billion or about 17% of the $45 billion global home textiles market.