Quick Rise Of Quick Commerce

Poised to become a $5 bn market by 2025, the quick commerce segment is currently an investor favourite. Is the 10-minute delivery business sustainable? More importantly, is India ready for it?

Like most Gen Xers, I prefer ordering my groceries online. This time around, I decided to try the 10-minute delivery offered by Grofers in its Blinkit avatar. The experience was not bad at all. The delivery boy, however, was out of breath.