Packing a punch

After emerging as the global leader in the oral care segment, Essel Propack is betting on the non-oral space to sustain its growth momentum

Photographs by Soumik Kar

From being the company to introduce laminated tubes in India for the first time in 1980’s to becoming the largest player in the oral care segment with 36% global market share; Essel Propack has definitely come a long way.  Riding on product innovation, the company is looking to repeat its success in the non-oral category (3.5% market share), that is nearly 3x the size of oral care. Part of the $2.4 billion Essel Group, the company sells more than 6.5 billion tubes a year. Essel Propack caters to around 400 customers including the likes of Colgate, Johnson & Johnson, L’Oreal, Nestle, P&G, Unilever, Cadbury, among others. Currently, international revenue accounts for 64% of sales with Europe and Americas making up for 18% and 20%. Emerging markets, including India (37% of overall topline), account for a chunk at 40%.