From being the company to introduce laminated tubes in India for the first time in 1980’s to becoming the largest player in the oral care segment with 36% global market share; Essel Propack has definitely come a long way.  Riding on product innovation, the company is looking to repeat its success in the non-oral category (3.5% market share), that is nearly 3x the size of oral care. Part of the $2.4 billion Essel Group, the company sells more than 6.5 billion tubes a year. Essel Propack caters to around 400 customers including the likes of Colgate, Johnson & Johnson, L’Oreal, Nestle, P&G, Unilever, Cadbury, among others. Currently, international revenue accounts for 64% of sales with Europe and Americas making up for 18% and 20%. Emerging markets, including India (37% of overall topline), account for a chunk at 40%.