In 1991, Mukul Anand’s Hum had Tiger (Amitabh Bachchan) swinging from chains asking Jumma (Kimi Katkar) for a kiss on a Friday. Jumma chumma de de, went the ditty. For reasons best known to the Indian public, that overt solicitation became wildly popular. In 1996, Tata Tea hit the airwaves with a tamer version — with Javed Jaffrey asking Anu Aggarwal for taazgi (freshness) which sets her off dancing through tea gardens and the factory floor, in a bouncy red dress.
As the Tata Group merges its consumer businesses to form an FMCG giant, investors are lining up to order
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