Feature

A polished effort

KRBL, a leader in the basmati rice market, is a compelling story of value migration towards branded business

Soumik Kar

What is it that makes animal migration such a magnificent spectacle for the eye and the mind? Is it the sheer abundance of wildlife in motion? Is it about the steep odds that need to be overcome? Or is it about the amazing feats of precise navigation? The answer is all of the above. But there’s another reason why the long-distance journeys of wildebeests, zebras, Sandhill cranes, monarch butterflies, sea turtles and so many other species inspire our awe. A non-scientist, risking anthropomorphism, might say, ‘Yes, they have a sense of a larger purpose’. Animal migration is a phenomenon far grander and more patterned than animal movement. Migrating animals maintain a fervid attentiveness to the greater mission, which keeps them undistracted by temptations and undeterred by challenges that would turn other animals aside. It represents collective travel with long-deferred rewards.”