KEEP AN EYE ON THE ENTRY: In malls, concentrate on the customer entry point and direct promotions to mall customers. If you are on a high street, ensure your façade signboard is well-designed and brightly lit and you have an attractive show window with the latest merchandise or tactical messaging.
"Woo existing customers than attracting new ones"
Shoppers Stop’s vice-chairman BS Nagesh on increasing footfalls at retail chains
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Scriptures for success
Kripa Mahalingam - January 27, 2015
Every crisis is an opportunity, if you are on the right side of equities
Samir Arora - May 04, 2021