“Root your brand in a set of values that resonate with your audience”

Kartikeya Sharma, President - South Asia, AB InBev on five ways to sustain premium brand positioning

Published 2 years ago on Apr 27, 2020 1 minute Read

Radiate aspiration: Powerful brands are built by anchoring them in an idea and offering much more than just functional benefit. Be consistent in the way you communicate and cement the brand’s premium positioning. A specially curated brand experience not only engages consumers but also inspires them through key passion points such as music and sports.