Kashif Mohammad always had a keen interest in the leather industry, thanks to his family business of leather goods production in Kanpur. Later, a degree from IIM Ahmedabad only fueled his curiosity. Mohammad, along with his batchmate Aravind Maddireddy, dreamt of doing something in the leather industry, that would also have the scope to expand globally.

Soon, they zeroed in on a major global trend, something that the Indian market had a dearth of — customised products, and the duo realised, what could be better than personalised shoes