Big Idea

Click a table

Ditch the take-out, instead opt for Dineout 

Vishal Koul

The way to a man’s heart is through his stomach. Dineout reinforces this hackneyed idiom, but with a difference. Started by four friends, the service offers customers in Delhi the chance to, well, dine out depending on their choice of cuisine, location and budget. The final hook: discounts by bookings through the website or phone-in.

Initially, it invited 75 restaurants to opt for the services but now, it has 200 restaurants (95% have discount deals). The service is free for customers (unlike competitors crazeal and dealsandyou) and can be availed through the year. Dineout charges ₹50 per customer from the restaurants as a finder’s fee. The company has raised ₹60 lakh through angel investors, valuing it at ₹4 crore. So far, it has clocked revenues of ₹20 lakh and plans to increase that by extending the service to Mumbai and Bengaluru by the end of 2013.


You don’t want to be left behind. Do you?

Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe