In November 2015, Amazon surprised everyone by opening its first bookstore in Seattle. Imagine wading into the very arena that you had helped diminish, albeit 20 years later. Why was the e-commerce giant doing that? As analysts fished for answers, Amazon launched Project Udaan in India. The plan was to go offline by tying up with small traders and retail points such as mobile shops and medical outlets. “Over the past three years in India, we witnessed growing interest from people. But for many, who wanted to participate as active customers, lack of digital access, digital illiteracy, trust, language and payment processes acted as barriers. With the aim of addressing this,
Trend
Online to Offline
Online start-ups are headed the omni-channel way, but integration remains key
Editor's Pick
Most Popular
Summer wine and salad
Kishore Singh - January 19, 2015
A double topping for growth
Meghna Maiti - January 15, 2015
Scriptures for success
Kripa Mahalingam - January 27, 2015
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Where's the party tonight?
Aditi Saxena - January 27, 2015