Take one surreptitious look over your shoulder on your next local train or metro ride and be prepared to face a flurry of updates and pings emanating from the dimly-lit screens closest to you. Welcome to the 21st century, where citizens nurture a fervent and almost umbilical connection to their smartphones, constantly stalking strangers, reading about celebrity lives with voyeuristic pleasure or sharing intimate details of their own mundane lives online.
Not socially awkward anymore
Digital media firms are going beyond conventional advertising norms to be a part of the social media revolution
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