The middle ground is looking up

Mid-market hotels are finally offering guests better-than-budget properties for cheaper-than-luxury prices

Nilotpal Baruah

Baishali Mukherjee, 27, works as a mid-level executive with an auto firm in Mumbai and travels three or four times a month to auto ancillary hubs such as Pune, Aurangabad and Chennai. While she dislikes the incessant travelling, it is a necessary evil. But, on the upside, travelling is a bit more pleasant now. “Earlier, these places only had very expensive luxury hotels or small hotels that were not very reliable when it came to basics like cleanliness, safety and services. But now my company books me into hotels like Keys, Fortune Park and Lemon Tree that have taken care of these problems,” she says. The affordable tariffs even helped Mukherjee enjoy a weekend break in Lonavla with her friends on a whim.