Regional Brand

Noodle ninja

Wai Wai has long conquered the northeast market and is now eyeing the rest of the country

Vishal Koul

Acute little boy is seen clutching on to a big yellow noodle pack in Nepal, amid devastation by a powerful earthquake. “Boy holding WaiWai Quake reliefpack; he felt his prayers answered & held packet tight with BigSmile @devastated Dhading” went the tweet along with the photograph. It was posted by Nepal’s richest man, Binod Chaudhary, who owns the noodle brand (Wai Wai).