Feature

Tapping the Indian palate

Food startups are banking on Indian cuisine to woo customers, but scalability won't come easy

Going by the numbers, it is clear that Indians are increasingly spending less time in their kitchens. The organised food services market is already valued at over $15 billion. Of this, cafes and quick service restaurants (QSR chains), which offer food on the go and deliveries, account for 25%, and are expected to grow at 18% to reach $2.86 billion by 2020.