Reliance Tira: The Mammoth In The Beauty Store

From the brand power of its parent company to the near absence of a strong rival in the burgeoning beauty and personal care industry and an omnichannel strategy for market penetration, Reliance Retail’s Tira, launched last month, has a lot going for it. Will others be able to hold their own?

It was only a matter of time before the Indian business mammoth called Reliance strode into the glistening and blooming corridors of the beauty segment. Stride it did, with elan. Reliance Retail, a subsidiary of Mukesh Ambani-led Reliance Industries and helmed by his daughter Isha Ambani as the executive director, launched its beauty portal, Tira Beauty, last month.