Feature

For Bharat, by China

Hundreds of millions from rural india are logging into chinese apps, which talk in regional languages and make local references

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On a split screen, a young girl and a boy, in seemingly small-town India, flirt with each other for 15 seconds before the clip goes off the feed. Welcome to TikTok, an impressively popular short-video platform where 50 million people from this country have already registered. That is more than a fifth of Facebook subscribers in India. TikTok, started in 2016, allows users to create 15-second videos, soundtracked by a music clip.