Empathy Under Its Wings

Ixigo gets ready for an IPO, but being one of the last companies to be funded in the travel booking start-up space, survival was tough and often involved escaping near-death moments

It might sound more like a marketing spiel than a business mantra but Aloke Bajpai, co-founder and CEO of travel portal Ixigo, says that what helped him and his company get past the pandemic was “empathy”. He doesn’t use the word in vain.