Feature

Collective Gains

B2B online marketplaces help SMEs reduce costs and lead time by offering a more transparent and faster procurement process

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For many of us, until recently, e-commerce revolved pretty much around Amazon and Flipkart. The B2C or the consumer-oriented marketplaces were cool, sexy and investors’ darlings, whereas B2B e-commerce was old school, boring and everything that B2C was not. It took almost over a decade after IndiaMART – the country’s first online B2B directory - was established in 1996, for the next set of players to emerge in this space. But things have been evolving.