That sweet taste of success

Adyar Ananda Bhavan has grown from a single outlet in a small town to an ₹8 billion global business, selling highly commoditised food. All it took was quick thinking and rigour

RA Chandroo

KT Srinivasa Raja, the managing director of Ananda Bhavan, is jetlagged this Tuesday morning in February. He landed the previous day after a 55-day whirlwind tour overseas, across three continents. His longest stint away from home. “For the first time in my life, I was away for New Year and missed Pongal sales at the outlets,” he says, bleary eyed.