A good night’s sleep has turned out to be a dream opportunity for some start-ups

Wakefit, SleepyCat and Wink & Nod are making affordable, new-age mattresses and delivering them in a box 


Sleeping Beauty wasn’t called that for nothing. Sleep, say scientists and ‘natural philosophers’, is great for the skin and soul. Therefore, even with her gummy eyes and drool from taking the longest nap ever, Princess Aurora (Disney’s Sleeping Beauty) captivated Prince Charming. Indians aren’t gifted that way, in sleeping well and for long. A study by Fitbit, after going through 10.5 billion data points across 18 countries, declared that we are the second-most sleep deprived nation in the world.