Big Idea

Where’s the party tonight?

Madcaps offers theme-based party supplies

Soumik Kar

Got a baby shower and need a “Mom to be” sash? How about a “I am single, kiss me” badge for a bachelorette night? There was a time when parties meant balloons, buntings and food — and that, too, only for toddlers. Now, the urban youth of the country have a new trend — theme parties. Bollywood, Halloween, cartoon, Hawaii, patriotic, hippie… you name it and someone has already done that some weekend night. So, where do you go for theme-based supplies? Ekta Ballani suggests her shop, Madcaps. Launched last October, just in time for Halloween, in Mumbai, the tiny decorated store is a family enterprise for the former telecom marketing executive and her husband Manish. The founders usually head to Europe to handpick props for their clientele, which includes a large number of expats and the young and wealthy. An online version of the store is already in the pipeline and more stores will be launched in Delhi and Pune, once Madcaps proves itself a sane business idea.