When it comes to healthcare, there is no minimum pricing model or benchmark to go by. Hence potential patients are always in the dark about the right price to pay. The confusion is even more when it comes to elective surgery, that is, one that is scheduled in advance. To address the woes of clueless patients, looking specifically at elective surgeries, Prakhar Gupta and Nivesh Khandelwal launched LetsMD in January 2016. The aim is to create a transparent marketplace where hospitals post information and patients connect with them.